Growth Marketing is the process of using data from marketing experiments to drive revenue for a business. And the key to developing a successful growth marketing strategy is having a clear processes in place and uncovering the right metric. It’s within the data that you’ll find efficiencies in driving revenue…

If you’re not running Facebook Ads, you’re missing out on a platform that hosts almost 3 billion monthly active users. Facebook Ads are STILL one of the most popular and effective digital marketing tools available today. In fact, there are over 10 million active advertisers using Facebook Ads. Woah. That’s…

Level up your digital marketing at: http://joshdviner.com/ Let’s run through some stats: Snapchat is now being used by 280 million people everyday, representing more daily active users than Twitter, Reddit, LinkedIn, and Pinterest Snapchat reaches 90% of all 13–24 year olds in the U.S, U.K, France, and Australia Users spend…

Level up your digital marketing at: http://joshdviner.com/ Apple’s new App Tracking Transparency (ATT) feature has rolled out to its devices, requiring apps to ask permission to track the activity of its users across apps and websites. With about 85% of users worldwide opting out of ad-tracking when prompted, the new…

Level up your digital marketing at: http://joshdviner.com/ Behind every like, comment, click, and share on social media lies a psychological trigger — consciously or subconsciously something within us prompts us to take action. Here are three quick and powerful psychology hacks to increase those triggers and, specifically, increase shares on…

Level up your digital marketing at: http://joshdviner.com/ In today’s digital marketing landscape there is an abundance of data. It may, in fact, seem like an overabundance that makes it difficult to ascertain what’s actually important. A simple system for more efficient and effective data-based marketing is by grouping social media…

Level up your digital marketing at: http://joshdviner.com/ I have a love-hate relationship with the sidebar of YouTube. It lures me into the depths of the platform; yet seems to almost always recommend me the perfect video. Getting your video recommended by YouTube can make a powerful impact on your videos’…

Level up your digital marketing at: http://joshdviner.com/ TikTok, like other social media platforms, wants one thing — for you to spend more time on the platform. They have various tools to analyze this and subsequently, the algorithms adjust the content they show us. TikTok has a metric available to us…

Level up your digital marketing at: http://joshdviner.com/ Fornite has become a driver of culture. It has used tried-and-true gamification techniques to not only retain its users but encourage repeat use. All marketers, no matter what industry, can learn from Fortnite. In this article I’ll break down the techniques used by…